Ad Sitelinks – a chisel in your copywriting bag o' tricks

PerryMarketing Blog1 Comment

Ad Sitelinks are the extra links Google gives you beneath ads in the premium listings. Google just announced that they’re gonna enforce you sending each link to separate pages.

I think the best use of Sitelinks isn’t the links to extra pages per se. It’s the ability to flesh out your USP in the very limited space available. Example –

Results from Facebook ads in 1 day

PerryMarketing Blog3 Comments

Facebook FastTrack student Lisa Ziegler of Nokomis, FL sent in shortly after the class started:

“So….It’s 10:22am EST on Friday. I’ve already gotten 2 conversions from my NEW ad that just got approved this morning. Cost per conversion…..$ 3.27 Cool, Alright, Yeah! :)

Facebook Ads Success Story: 90% Cost Savings

PerryMarketing Blog26 Comments

Thomas Meloche of HomeSchoolAdvantage.com sells a software tool for accelerated learning. He budgeted $20,000 for advertising on Facebook and getting beta testers. But it only took $2,000 to get the results he wanted – 90% less than he thought.

In this interview, he gives away his $5,000 “Spaghetti Sauce” principle (and yes I agree, it really will turn into a $5,000 tip for some folks!) and talks about the difference between Google advertising and Facebook advertising:

Google Adwords Videos

StaffWin of the Week

Win Of The Week Some friends of ours put together a really clever site called www.BoostCTR.com. It’s a crowdsourcing site for improving your Google ads. Ad writers compete with each other to increase your Click Thru Rate. You only pay when there’s a winner. Or if you love the art of micro-copywriting you can cash in on that, by improving … Read More