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Perry Marshall is a one-of-a-kind author and pioneer in the Internet marketing and advertising space like none other. I talked to him about 80/20 sales and marketing. Wow! About Perry Marshall: Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. He launched two movements in … Read More

If you’ve read my book 80/20 Sales & Marketing, you may remember the epilogue titled “The Story Behind the Story.” I was at a church service. My mind was obsessed with the “80/20 skew curve.” I was trying to figure out the calculus behind it. Suddenly, a woman I had never met approached me and delivered a few sentences that … Read More

My friend Greg Timms runs a church in Chicago. Asked me to preach. Topic: “What’s the highest value skill you can cultivate?” I don’t get asked to speak on Sunday mornings terribly often. I think I’m too ‘Wolverine’ for most churches…. But this was my answer: How to Listen to God’s Voice Exercise (which was edited out of the video): … Read More

  My Advanced Mastery Network is off and running. It’s the most high-powered gathering of entrepreneurial fighter pilots and STAR business owners that I’ve ever assembled. And I want to give you a quick peek under the tent flap of our last confab. But be warned: strong language ahead. Josh Long watched Michael Jordan’s basketball Hall of Fame speech back … Read More

  Perry Marshall continues his deep dive into the Tactical Triangle and reveals a key strategy every marketer needs to understand. Simplify. As Richard Koch has shown, Simplify is THE strategy used by Apple, Google, Uber and others to not only dominate their industries…but completely transform them.

  Most marketers think that there are only two aspects of marketing: Traffic and conversion. But there’s a third that most marketers forget. Economics. In this video, Perry Marshall reveals the Tactical Triangle–a new, more complete and far more strategic and “fractal” way of thinking about your marketing.

  Perry Marshall describes a principle he learned back in the early days of Google ads–a simple method for improving clickthrough rates that he nicknamed “Peel & Stick.” As it turns out, this method ties in directly with the Star Principle, a concept taught by Richard Koch. Hidden inside Peel & Stick is the principle for how you become the … Read More

    The familiar old bell curve is the wrong curve to be paying attention to in business. There’s a different curve that gives you a far more powerful way to look at the world. It’s the 80/20 Curve. Perry Marshall illustrates this and shows why almost everything meaningful that you can measure in business is actually on the 80/20 … Read More

Download the transcript of the interview (PDF)   I just did a rock-em-sock-em interview with Audie Cashion of World Peace Center. We dug into… The business secrets of blue-green algae Why you gotta pay attention to the pendulum swings in culture The germ of the idea of equality…and what it means in an unequal 80/20 world Why you must find … Read More

When I was in Amway, 21 years old, trying as hard as humanly possible to become the next Diamond MLM superstar sensation, I’m pretty sure the hundreds of people who said “NO” (my friends and my parent’s friends) said no because they could tell I was cut out for way bigger stuff than that. Pink Koolaid notwithstanding, that was a … Read More