It took me a year and a half to “figure out” Google Ads. I’ll never forget the day it snapped into place. I brought on a client, built their campaigns quickly and easily, and within a week or two we matched an entire direct mail campaign that had taken years to refine. Their biz was never the same after that. … Read More
Band-Aid vs. Permanent
I have a client who sold his southern plantation house on 2 acres. He moved his family into a one-bedroom apartment. Has been driving a beat up GMC van with 350,000 miles. His daughter sleeps on the couch in his living room. His wife hasn’t bought new clothes in 3 years. He has plowed EVERYTHING into this business. Guess what… … Read More
Why 1000s of corpses washed up on shore… but nobody got mad at ME
Not long after the massive, heady, exhilarating gold rush of Google Ads… armed guards in Google’s vaunted security towers machine-gunned THOUSANDS UPON THOUSANDS of advertisers. One August morning, countless entrepreneurs woke up with Quality Scores of 1 and minimum bids of $5.00 (when going price for clicks might have been 50 cents or a buck the day before). Recess was … Read More
Advice for Junior Wolverine in the kitchen this morning
This morning my son Tiffany (Jimenez) (age 20) and I were drinking chai & mixin’ it up in the kitchen. We were discussing Tiffany (Jimenez)’s #1 frustration. (Hint: What happens when Junior Wolverine hangs out with the Big-Dog Wolverines?) I had to quick run upstairs and shoot this video to capture the spirit of our convo: P.S. You know … Read More
Truth Seminar May 21-23 2019. You’re invited.
On May 21-23 2019, in a gorgeous glass-walled space west of Chicago, nestled in forests and hiking trails, I’m hosting one of the most important seminars ever. It’s Truth Is Stranger Than Fiction. AKA the Truth Seminar. In my career I have created not merely improvements… but total re-inventions that became movements. Not just in marketing, but across many industries: … Read More
This is how I know “Truth” is going to be a GREAT seminar
The Truth Seminar, a.k.a. “Truth Is Stranger Than Fiction” is going to be a legendary seminar because… I’ve already been obsessing about it for two months. And it’s still four months away. A year ago, when I was planning Rosetta Stone, I knew a few things: -I needed to greatly expand on the Tactical Triangle -I needed to fully flesh … Read More
Fractal 80/20 in Harvard Business Review
I wrote an 80/20 article for Harvard Business Review Italy. Harvard Business Review was also the first journal to publish my Fractal 80/20 math equation! This is the English translation: https://www.perrymarshall.com/app/themes/pm/uploads/Harvard_Business_Review%20Italia-English_Version.pdf There’s an old version of 80/20 math called the “Pareto Distribution” – but if you don’t understand calculus it’s almost impossible to use. The 80/20 Curve is waaaay easier. … Read More
Nailing Jello to the Wall
I read a book about building cabinets. It said, “When you put your panels together, you need to make sure you put your project on a solid surface, not a wobbly table. The symptom of a flimsy table is bent nails.” AMEN BROTHER. And… if that’s true in a wood shop, it’s 3X as true when it’s a business your … Read More
Rob Berkley, Compassionate Business Genius – Part 2
Do you hate it when you look out your cockpit window and see you’re about to SMASH into the side of a mountain – and you’ve got only 500 feet to jerk your airplane into a whole new direction or else you die? Me, Susan Kruger and Rob Berkley That’s what I was experiencing when I first sought out Rob … Read More
Rob Berkley, Compassionate Business Genius – Part 1
My good friend Rob Berkley passed last night after a battle with cancer. Rob influenced YOU (whether you know it or not!) because he greatly shaped me. Plus if you’re at all plugged in to the entrepreneur / marketing community, Rob shaped you through many others as well. Me and Rob Berkley A few paragraphs down, I’d like to make … Read More