To most people, Google’s content network is this big fuzzy cloud that generates some kind of clicks from somewhere – and you really don’t know where. Maybe those clicks buy and maybe they don’t. Not a fun situation to be in. After all, it’s YOUR money Google is spending. Today I introduce you to someone who has turned Content Network … Read More
Google is beta-testing their new Search-Based Keyword Tool. It does a lot, but here’s one function you can use right now: Search your own website to find out what keywords you could be bidding on to send clicks to your site, but aren’t yet.
You can use it to pinpoint …
…is a deep appreciation for the work of the great marketing masters, especially those of the early 20th century. Your typical average marketer or marketing-wanna-be has little interest in people like Claude Hopkins, John Caples and David Ogilvy… but almost invariably, if you’re at a seminar and you find the very best copywriters in the room huddled together on a … Read More
There’s good news and bad news for copywriters.
The Bad News: A UCLA Study Shows That Word Meanings Are Less Than 10% Of A Message.
The Good News:
There is no excerpt because this is a protected post.
“…Even old John D Rockefeller realised his greed and started giving his money away. Then theres Perry Marshall he won’t go to lunch with eager students and share his knowledge without getting paid. You can rationalize all you want, but your response was arrogant and greedy. Let me summarise, what you did was Bull [email protected]#$%…”
I’ll come right out and admit it – one of the reasons I “retreated” into the world of online marketing was, I was tired of being rejected by people.
For several years I was pounding pavement and knocking on doors and dialing for dollars. And for the most part this was NOT successful. I had nothing but moths in my wallet and I was seriously burning out. I was reaching a point where I just couldn’t take the constant diet of rejection anymore.
Thankfully I changed jobs (this was in the early Internet days, about 10 years ago) and the new company had a website. A website that was actually producing good sales leads every day.
Fighting with my Boss about Direct Marketing In the last Dilbert Cube job I ever had, I was mastering the craft of Direct Marketing and my boss named Nick didn’t like it.
There were two things he didn’t like.
1) He was a corporate guy who loved (and I mean, LOVED) chest-beating, ego-building brand advertising. I remember one time walking down the street in downtown Chicago, he was laying out for me the grand vision of his DREAM.
First off, is this old news? It’s actually been around in some form for awhile:
Google is counting geographic performance as part of your Quality Score (QS). At least, they’re now announcing it. Meaning, in the regions you’ve chosen where you happen to be advertising, they grade you on the curve of other advertisers who are aiming there too (Google ALWAYS grades you on the curve) and determine your QS accordingly.
I want to alert you to a very useful technique that I’ve used for a long time to improve my Google ads. We talked about this during a 2-day 4-man intensive and again at Gladiator Club last month, and I wanna make sure you’re aware.
At first, improving your Google ads is easy. The first time out, anything you try is 50% likely to be better.