Fighting with my Boss about Direct Marketing In the last Dilbert Cube job I ever had, I was mastering the craft of Direct Marketing and my boss named Nick didn’t like it.
There were two things he didn’t like.
1) He was a corporate guy who loved (and I mean, LOVED) chest-beating, ego-building brand advertising. I remember one time walking down the street in downtown Chicago, he was laying out for me the grand vision of his DREAM.
First off, is this old news? It’s actually been around in some form for awhile:
Google is counting geographic performance as part of your Quality Score (QS). At least, they’re now announcing it. Meaning, in the regions you’ve chosen where you happen to be advertising, they grade you on the curve of other advertisers who are aiming there too (Google ALWAYS grades you on the curve) and determine your QS accordingly.
I want to alert you to a very useful technique that I’ve used for a long time to improve my Google ads. We talked about this during a 2-day 4-man intensive and again at Gladiator Club last month, and I wanna make sure you’re aware.
At first, improving your Google ads is easy. The first time out, anything you try is 50% likely to be better.
Perry Marshall & Harlan Kilstein in Conversation: Maximum AdWords Results on Google’s Content Network, via the “Jet Stream”.
Listen Here: (66min.)
Cuyler is my oldest son. Cuyler’s favorite bedtime book is called “No, David!”
David is a little kid who’s playing baseball in the house and smashes a vase. “NO, DAVID!”
David is running down the street and he forgot to put his pants on. “NO, DAVID!”
Matching Your Unique Talents to a Complex World
