I’m looking to bring two new people on my team here at perrymarshall.com. An Affiliate Manager who will support existing affiliates and recruit new ones; and a Content Czar who will harness over 1,000 pages of content to maximum effect.
You’ve got yet another way to slice up your Google traffic: The folks finding you on their computer plus the folks finding you on their mobile device.
I’m not talking about …
So many small businesses have entrusted their website to marketing staff and creative agencies who think a website is just an online brochure of pretty pictures, maps to your office and plain-vanilla “About Us” pages.
Not only can Google NOT read pictures, so many of the sites I’ve evaluated were so poorly constructed, you’d almost think companies were purposely trying to be invisible to Google.
To most people, Google’s content network is this big fuzzy cloud that generates some kind of clicks from somewhere – and you really don’t know where. Maybe those clicks buy and maybe they don’t. Not a fun situation to be in. After all, it’s YOUR money Google is spending. Today I introduce you to someone who has turned Content Network … Read More
Google is beta-testing their new Search-Based Keyword Tool. It does a lot, but here’s one function you can use right now: Search your own website to find out what keywords you could be bidding on to send clicks to your site, but aren’t yet.
You can use it to pinpoint …
…is a deep appreciation for the work of the great marketing masters, especially those of the early 20th century. Your typical average marketer or marketing-wanna-be has little interest in people like Claude Hopkins, John Caples and David Ogilvy… but almost invariably, if you’re at a seminar and you find the very best copywriters in the room huddled together on a … Read More
There’s good news and bad news for copywriters.
The Bad News: A UCLA Study Shows That Word Meanings Are Less Than 10% Of A Message.
The Good News:
There is no excerpt because this is a protected post.
“…Even old John D Rockefeller realised his greed and started giving his money away. Then theres Perry Marshall he won’t go to lunch with eager students and share his knowledge without getting paid. You can rationalize all you want, but your response was arrogant and greedy. Let me summarise, what you did was Bull [email protected]#$%…”
I’ll come right out and admit it – one of the reasons I “retreated” into the world of online marketing was, I was tired of being rejected by people.
For several years I was pounding pavement and knocking on doors and dialing for dollars. And for the most part this was NOT successful. I had nothing but moths in my wallet and I was seriously burning out. I was reaching a point where I just couldn’t take the constant diet of rejection anymore.
Thankfully I changed jobs (this was in the early Internet days, about 10 years ago) and the new company had a website. A website that was actually producing good sales leads every day.