Category Archive

Do you hate it when you look out your cockpit window and see you’re about to SMASH into the side of a mountain – and you’ve got only 500 feet to jerk your airplane into a whole new direction or else you die? Me, Susan Kruger and Rob Berkley That’s what I was experiencing when I first sought out Rob … Read More

My good friend Rob Berkley passed last night after a battle with cancer. Rob influenced YOU (whether you know it or not!) because he greatly shaped me. Plus if you’re at all plugged in to the entrepreneur / marketing community, Rob shaped you through many others as well. Me and Rob Berkley A few paragraphs down, I’d like to make … Read More

Download the MP3   Perry Marshall spent 6 years in Amway and Multi-Level Marketing, eventually graduating to the world of real-world business and sales. In this conversation with Jaren Barnes, he describes: Why entrepreneurs aren’t “made”, they’re found Most “business opportunities” barely work at all – yet almost no one ever finds out Why Perry couldn’t simply walk away from … Read More

Perry Marshall is a one-of-a-kind author and pioneer in the Internet marketing and advertising space like none other. I talked to him about 80/20 sales and marketing. Wow! About Perry Marshall: Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. He launched two movements in … Read More

If you’ve read my book 80/20 Sales & Marketing, you may remember the epilogue titled “The Story Behind the Story.” I was at a church service. My mind was obsessed with the “80/20 skew curve.” I was trying to figure out the calculus behind it. Suddenly, a woman I had never met approached me and delivered a few sentences that … Read More

My friend Greg Timms runs a church in Chicago. Asked me to preach. Topic: “What’s the highest value skill you can cultivate?” I don’t get asked to speak on Sunday mornings terribly often. I think I’m too ‘Wolverine’ for most churches…. But this was my answer: How to Listen to God’s Voice Exercise (which was edited out of the video): … Read More

  My Advanced Mastery Network is off and running. It’s the most high-powered gathering of entrepreneurial fighter pilots and STAR business owners that I’ve ever assembled. And I want to give you a quick peek under the tent flap of our last confab. But be warned: strong language ahead. Josh Long watched Michael Jordan’s basketball Hall of Fame speech back … Read More

  Perry Marshall continues his deep dive into the Tactical Triangle and reveals a key strategy every marketer needs to understand. Simplify. As Richard Koch has shown, Simplify is THE strategy used by Apple, Google, Uber and others to not only dominate their industries…but completely transform them.

  Most marketers think that there are only two aspects of marketing: Traffic and conversion. But there’s a third that most marketers forget. Economics. In this video, Perry Marshall reveals the Tactical Triangle–a new, more complete and far more strategic and “fractal” way of thinking about your marketing.

  Perry Marshall describes a principle he learned back in the early days of Google ads–a simple method for improving clickthrough rates that he nicknamed “Peel & Stick.” As it turns out, this method ties in directly with the Star Principle, a concept taught by Richard Koch. Hidden inside Peel & Stick is the principle for how you become the … Read More