Ad Sitelinks – a chisel in your copywriting bag o' tricks

PerryMarketing Blog1 Comment

Ad Sitelinks are the extra links Google gives you beneath ads in the premium listings. Google just announced that they’re gonna enforce you sending each link to separate pages.

I think the best use of Sitelinks isn’t the links to extra pages per se. It’s the ability to flesh out your USP in the very limited space available. Example –

The man who loved to help too much

PerryMarketing Blog2 Comments

He brought his sales manager with him, and we started peeling the layers of the onion.

I quickly discovered his #1 problem is:

He LOVES to help people. LOVES to solve clients’ problems. Loves to apply his knowledge, experience, and insight.

He hates to say no.

So much that he over-delivers and under-charges. Chronically.

Ari Galper on the power of Dads

PerryMarketing Blog21 Comments

Ari Galper is the creator of the zero-pressure sales philosophy “Unlock The Game.” I got this note from Ari today:

“You’ve been talking a lot about how much a son needs his dad’s re-assurance and…