In checkers, you win by jumping over your opponent, and the whole thing is pretty one-dimensional.
Chess is a whole new world. You can strike your opponent from 14 different directions. The rabbit hole is endless.
The difference between search and display is a lot like that. You’ve only got so many strategies you can employ in search, but display is super-multi-dimensional.
Let me explain what I mean. On display, you can target based on:
At the Sunday morning of my first-ever seminar in 2006, I gave an optional spiritual talk. (I’ve made a practice of this since. I’ve found lot of people appreciate these talks.)
The day before, I told everyone…
As an author, nothing makes my day better than someone who says, “You changed my life!” Bryan and I got just such an email from blogger and PPC consultant Adam Kreitman:
Hi Bryan-
While the 80/20 Productivity and Consulting Accelerator courses this year have been incredible, I still credit the original version of The Ultimate Guide to Google AdWords with…
General Motors just pulled $10 million of advertising from Facebook because it wasn’t working.
Would you like to know why?
Google has added another form of stupidity tax to AdWords. You can opt out of this stupid tax, and it is very important that you know what to do and why. If you’re paying close attention, this will work to your advantage. (As with all Google stupidity taxes.)
You really need to pay attention to this.
Anybody who’s developed a modicum of chops with Google ads knows how utterly Darwinian Google is. Most of your ads vanish forever after being seen by (maybe) a few thousand eyeballs. 3% of the advertisers get 50% of the traffic and everyone else fights over the scraps.
As an advertiser, you know that a major key to success is proliferating dozens of ads in as many creative directions as you can until you hit your customer’s “Sweet Spot.”
What you might not realize is how much AdWords can teach you about real evolution – the kind they debate in science class.
Google’s engineering director James Whittaker defected to Microsoft, blogging that Google+ has ruined Google. He complains that the once idealistic engineering company is now obsessed with ad revenue and competing with Facebook.
I think Google does have a problem. This is not a problem for YOU as a Google advertiser; in many ways it’s good for you.
I’ll get to that in a second. But yes, it is a problem for Google. Here’s why.
Facebook’s about to go public. A company that sells $3.7 billion of advertising is likely to get valued at $100 billion.
That’s INSANE. But most of what happens on Wall Street is blind lumbering herds of animals getting roped by mercenary cowboys. What matters to you is how this is going to change the landscape.
Bottom line facts:
Google missed their targets last week, for the first time ever. Facebook’s about to go public. Unless they make major upgrades to their ad system, they’re gonna miss their targets too.
What does that mean for you?
“Hi, I’m from Google, I mean the Government. I’m here to help.”
