Why You Should Only Implement 10%
A lot of people feel GUILTY. All the time.
Because they have all these courses, books and training, and have gone to a bunch of seminars and haven’t hardly implemented any of it.
Guilt. Blame. Self condemnation.
Well, if you’ve done NONE of it, you *should* feel guilty, and get your hind end in gear.
But if you’re like most successful people, you’ve done 10-20%, and you’ve probably skimmed the best cream off the top. So if you lock yourself in your cave resolving to do the other 80-90% before you get more education, you’re violating 80/20. And you’re stuck.
Case in point:
In my office I have something like 1000 books.
I’ve read maybe 200 of them cover to cover. I still have yet to crack 200 and the rest I’ve only skimmed.
That’s about right. That’s perfect 80/20 implementation. (It also means I’ve read several of them 5-10 times.)
I could completely stop going to masterminds, stop buying books, stop buying courses and attending seminars for the next 5 years. I suppose, in theory, I’ve got so much existing material I could just coast on that.
But I would never, ever do that. Ever. Here’s why:
1) I am ALWAYS watching for the opportunity to sweep a $1 million strategy off the table, in favor of a $10 million strategy.
2) The education and information I’ve collected to date reflects my state of mind in this year, last year, the year before, etc. It does not reflect the evolution that I must make next year and beyond.
3) Quantum leaps always involve rejecting the good in favor of the great. Almost every quantum leap I’ve ever experienced has been a direct result of being with other people in a context of brotherhood and camaraderie and iron sharpens iron with highly competent, sharp people.
So when I go to a seminar or mastermind, if my mind is in top shape, I’m prepared to re-interpret everything I THINK I know in terms of some new, groundbreaking insight. I am actively looking for that insight.
That’s how I keep my diamond-tipped saw blade sharp.
That’s a strategy that will serve you well.
P.S.: Almost none of this has anything to do with “The internet is constantly changing” and all that hype. That is an extremely shallow reason. Yes, I could make that argument but frankly I’m not interested in learning much of ANYTHING that is going to be obsolete in a year. And you shouldn’t either. Not unless you want to keep rebuilding your lame-o digital shanty town lemonade stand every six months for the rest of your life.
That is NOT what this is about. This is about expanding your capacity to absorb and implement deeper principles, larger strategies, and become so AGILE that nothing can stop you.
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The New York Times, The Washington Post, USA Today, the Chicago Tribune and Forbes Magazine.
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