Not long after the massive, heady, exhilarating gold rush of Google Ads… armed guards in Google’s vaunted security towers machine-gunned THOUSANDS UPON THOUSANDS of advertisers. One August morning, countless entrepreneurs woke up with Quality Scores of 1 and minimum bids of $5.00 (when going price for clicks might have been 50 cents or a buck the day before). Recess was … Read More
Truth Seminar May 21-23 2019. You’re invited.
On May 21-23 2019, in a gorgeous glass-walled space west of Chicago, nestled in forests and hiking trails, I’m hosting one of the most important seminars ever. It’s Truth Is Stranger Than Fiction. AKA the Truth Seminar. In my career I have created not merely improvements… but total re-inventions that became movements. Not just in marketing, but across many industries: … Read More
This is how I know “Truth” is going to be a GREAT seminar
The Truth Seminar, a.k.a. “Truth Is Stranger Than Fiction” is going to be a legendary seminar because… I’ve already been obsessing about it for two months. And it’s still four months away. A year ago, when I was planning Rosetta Stone, I knew a few things: -I needed to greatly expand on the Tactical Triangle -I needed to fully flesh … Read More
Fractal 80/20 in Harvard Business Review
I wrote an 80/20 article for Harvard Business Review Italy. Harvard Business Review was also the first journal to publish my Fractal 80/20 math equation! This is the English translation: https://www.perrymarshall.com/app/themes/pm/uploads/Harvard_Business_Review%20Italia-English_Version.pdf There’s an old version of 80/20 math called the “Pareto Distribution” – but if you don’t understand calculus it’s almost impossible to use. The 80/20 Curve is waaaay easier. … Read More
Nailing Jello to the Wall
I read a book about building cabinets. It said, “When you put your panels together, you need to make sure you put your project on a solid surface, not a wobbly table. The symptom of a flimsy table is bent nails.” AMEN BROTHER. And… if that’s true in a wood shop, it’s 3X as true when it’s a business your … Read More
Arel Moodie interviews Perry Marshall
VIDEO: If you set up rules for yourself and then you don’t follow them, you sabotage yourself.
My #1 – 80/20 Secret To Hiring The Best Employees
Let’s talk about hiring… Hiring is one of the most important things you ever do. It is one of the most high value activities in your business. Most of the big breakthroughs I’ve had in my business had something to do with bringing on the right person and happened shortly after they came on board. Conversely, most of the quagmires … Read More
80/20, Adwords, & Archimedes – 4 Tips To Grow Your Business
Archimedes said, “Give me a lever and a place to stand and I will move the world.” With AdWords, you have a lever. With a great product and USP, you have a place to stand. Just know that 80 percent of your levers will get you nowhere, and 20 percent will make you rich. Here are some tips on how … Read More
How to Sell ANYTHING with the Power Triangle: Traffic, Conversion, and Economics
Use these marketing tips of the Power Triangle to boost sales. The first step is getting traffic: You gotta get human bodies, eyes, and ears, to sell to—without raising their defenses, if at all humanly possible. The next step on the list of marketing tips is conversion: You have to convince the person that what you have is going to … Read More
How to Build the RIGHT Team Using the 80/20 Approach
If you have 10 different projects going with all these subcontractors all over the world, you now have a full-time project management job on your hands, which is fine if you’re a great project manager. (I am not.) Eventually, you need someone you can completely trust, and who is under your complete control, to do this for you. I believe … Read More